Depth Perception (WEEK 9!)

Here is an example of depth perception in Motion Graphics. A family is surrounded head to toe, side to side with flat screened moving graphics. The light beams are moving at an accelerated rate seemingly towards the viewers. The streaming linear light beams give the impression that the beams are coming from a far distance overlapping slightly to show some linear perception of future space as if moving towards oncoming light beams. There are multiple layers of light beams represented by larger and smaller white spheres. The larger white beams seem to be closer that the smaller beams. These almost parallel shapes give the illusion they are different distances due to size and brightness. This motion graphics example is all about flow patterns, these seemingly moving beams are making the viewers feel as though they are moving at a fast past through space. The panels on the right, left and below really make this illusion hard to ignore. Like the example in the lecture of the room of checkers the texture gradient is seen in the different sizes of the light beams. Once again the beams that seem closer are the larger beams then the dim smaller beams in the "distance."

Tone & Color (Week 8)

TONE: There are lots of tonal information in this poster. The monkey infant is very detailed with contrasting light and dark tonal areas. This creates a very bleak picture of the animal. The eyes have a bright light shinning from them giving the viewer the interpretation that the animal is crying, sad, asking for help possibly. The saturation of the photo is very high reinstating the text of similar DNA to humans. This high saturation heightens the intensity of the image. The skin of the animal is very textured. It feels too real to ignore the message.

TEXTURE & SCALE: This poster using both texture and scale to attract its viewers. The scale of the animal is so large and real it is difficult to look away. There is no question to where the viewer should be looking; into his lonley, needy eyes. The image is so large and detailed there is no need for other images to determine the scale of the image. The scale affects the tone of the photograph. The image is so large that each line and pore of the animal is exposed. There is no other factors to take away from the intesity of the light shinning on the animal. The texture of teh animal creates an even more humanistic approach. There is no denial to the relationship between humans and monkeys. The view can not be fooled by the same textures that they see in the mirror each day.

COLOR: There is limited color in this design, but it does not take away from the message of the piece. The words are written over transparent red blocks in a juxaposed manner. A black and white photo with abrupt loud color placement. Red is very passionate color, it can be interpreted almost violent with expression. The red is telling the viewer to act on its message. Do not deny the facts the poster is stating. There is no way that the viewer could say they did not understand the message.

SCALE: The color text blocks are scaled to compete with the very large image on the page. The message is being stated almost as large as the emotional image that is tied to the given information. The smaller text gives the reader additional information on how to react to the large scaled text. The large block texts are scaled large enough that the viewer is unable to walk away from the poster while only reacting to the image.

Overall this poster is very powerful. The small color screams its very important message to the viewer. It is very emotional and hard to ignore due to the texture, scale, and loud color treatment.

Magazine/book Design

Line: This design is full of dots in motion. Multiple points are being dragged across the page in every direction with mulitple line weights, color, and many layers of transparencies. Each line in this design has a purpose moving strategically across the page in every direction. Most lines continue to run right off the page while another is coming in bring the eye back across in the opposite direction. Writing notions are seen in the lines, there are many hidden shapes lost in the layers and direction of each line; arrows, targets, tire tracks. The symbols are not only pulling eyes off the page but they are also telling it through written language.

Shape: These lines form symbols and shapes as they are continually overlapped across the page. There are lots of rectanges formed by the moving lines and revolving spheres. The sheres are multiple layers in many cases, bullet targets possibly moving around and around in one place on the page. A circle is endless, the blue and white circle next to the large font is the most dynamic. It gives the reader a little stability in the middle of a chaos. A little white space, a little breating room. This keeps the shapes grounded on the page while there is chaos flying by in every other direcion.

Direction: There is lots of direction in this piece. The whole design is based on this. Horizontal an vertical lines as well as curving lines. Though there is chaos and overlapping directional qualities there seems to be balance moving in horizonal and vertial planes. There is eqaul vertical for horizontal directional qualites. There is balance between the north and south moving planes as well.

Color: There are many colors in this design but there is a neon color palette. There is not much saturation and lots of transparencies. The colors chosen are exciting and engaging with the user. Though they are surprisily not over barring regardless of there being next to zero white space. Overall it is an interesting choice of color that create darker hues of the colors through the overlapping transpariencies creating lots of purples.

Feature Channels (Week3)

This poster shows multiple feature channels and visual searches. This duo tone poster has color as the top of the visual hierarchy. The blue and yellow have a pop effect, bold, bright colors on a black and white poster. These color features are also arrows that bring direction and motion to the poster. This keeps the eyes moving back an forth across the page. The bold black text boxes keep your eyes centered on the page. The dark irregular shape of the monkey then attracts the viewer. Color, motion, then shape.

BAD Design (wk6)

Here is an example of a terrible design. There is a lot of stress between two sides of the poster. It is a poster for a double feature but the overlapping areas do not reflect the concept of advertising two different films. The base of the page is disrupted by a third dissection. The figure overlaps the pictures above. It feels as though you are trying to look around her to see the rest of the image. The positive and negative sides of the poster does help distinguish the separate films but the red texts distracts your eyes from the poster on the right. There is more stress caused by the grid structure of the text on the left side compared to the right. The test is slanted without a consistent grid while the other side is very structured and straight. Overall it is hard to get the information you need out of the poster due to all the distractions.

GOOD design (wk 6)

This a very well balanced poster, it uses the whole poster in a well structured manner. The is a lot of negative space but the figure still seems to take up most of the page. The dark edges also keep the figure in place. The direction of the horns make your eyes follow the whole poster up to the top instead of getting stuck in the middle with the main figure. The detail of the horns of branches fits well with the strict outline of the animal. I love the combination of texts and organic forms. The slanted texts gives the animal a balanced ground to stand on. There texts goes off the page towards the right while the horns direct you in toward the top left. This makes the axis of the poster slightly slanted but does not affect how the viewer looks at the poster. There is no need to tilt your head because the main figure is standing solid in the middle. The subtle white text takes away from all the stress of additional textual elements and the contrasting black bold text below. Overall I thinks this design works really well. One powerful image in the center with small details to keep the view interested with a limited amount of texts on a non traditional axis.