Tone & Color (Week 8)

TONE: There are lots of tonal information in this poster. The monkey infant is very detailed with contrasting light and dark tonal areas. This creates a very bleak picture of the animal. The eyes have a bright light shinning from them giving the viewer the interpretation that the animal is crying, sad, asking for help possibly. The saturation of the photo is very high reinstating the text of similar DNA to humans. This high saturation heightens the intensity of the image. The skin of the animal is very textured. It feels too real to ignore the message.

TEXTURE & SCALE: This poster using both texture and scale to attract its viewers. The scale of the animal is so large and real it is difficult to look away. There is no question to where the viewer should be looking; into his lonley, needy eyes. The image is so large and detailed there is no need for other images to determine the scale of the image. The scale affects the tone of the photograph. The image is so large that each line and pore of the animal is exposed. There is no other factors to take away from the intesity of the light shinning on the animal. The texture of teh animal creates an even more humanistic approach. There is no denial to the relationship between humans and monkeys. The view can not be fooled by the same textures that they see in the mirror each day.

COLOR: There is limited color in this design, but it does not take away from the message of the piece. The words are written over transparent red blocks in a juxaposed manner. A black and white photo with abrupt loud color placement. Red is very passionate color, it can be interpreted almost violent with expression. The red is telling the viewer to act on its message. Do not deny the facts the poster is stating. There is no way that the viewer could say they did not understand the message.

SCALE: The color text blocks are scaled to compete with the very large image on the page. The message is being stated almost as large as the emotional image that is tied to the given information. The smaller text gives the reader additional information on how to react to the large scaled text. The large block texts are scaled large enough that the viewer is unable to walk away from the poster while only reacting to the image.

Overall this poster is very powerful. The small color screams its very important message to the viewer. It is very emotional and hard to ignore due to the texture, scale, and loud color treatment.